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Harnessing The Online Grocery Surge - Intelligent Loyalty Strategies for 2021
Due to the events of 2020, the grocery shoppers of 2021 will be more digitally demanding than we have seen to date. They have recently demonstrated that they are more likely to shop online, to shop across brands, and to expect both same-day delivery and curbside pickup. Many of these customers now have even greater expectations of exquisite service, personalized offers, and relevant content. This session will evaluate the state of the online grocery shopper, their omnichannel expectations, and ways to drive long-term relationships in 2021. Learn how grocery retailers can delight their customers (and grow LTV) with a new generation of insights and interactions meant to re-invent grocery loyalty.

Feb 4, 2021 10:00 AM in Pacific Time (US and Canada)

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Speakers

Scott Compton
Guest Speaker- Senior Analyst Serving eBusiness & Channel Strategy Professionals @Forrester
Scott serves digital business strategy professionals. A retail e-commerce specialist with over 20 years of experience with direct-to-consumer marketing, Scott’s research focuses on the strategies and technologies for stores and the grocery sector. He has expertise in customer experience, digital marketing, user experience testing, and conversion enhancements. Lately he is fascinated by advances in AI, automation, personalization, privacy, and how data and insights enhance the customer experience.
Shyam Rao
Co-Founder and Chief Executive Officer @Punchh
Shyam Rao is the Co-Founder and CEO of Punchh, the world leader in delivering dynamic, one-to-one customer engagement through artificial intelligence, mobile-first expertise, and omnichannel communications for restaurants and retailers.